Our new lightweight hydrating face primer Posy-tivity is available now!

A hydrating primer purpose-built to be lightweight with fast absorption, designed to extend the wear of your makeup and give your face a fresh, dewy finish. This water-based, milky formula is free from fragrance and tint, making it suitable for all skin types. It softens and smooths your skin while leaving a slightly sticky finish to grip your makeup, ensuring it stays in place all day.

Our primer is silicone free, clean, non-toxic, cruelty free, and vegan. It's infused with moisturizing and nourishing ingredients such as niacinamide, hyaluronic acid, vitamin C, and vitamin E, which are known for improving your skin's texture and hydration.

How to Use

  • Prepare Your Skin: Start by applying a moisturizer or sunscreen. Allow it to dry completely for at least 10 minutes.
  • Apply the Primer: Using clean fingers or a brush, apply a thin layer of primer evenly over your face.
  • Let It Set: Allow the primer to dry for at least 1 minute before applying your foundation. Alternatively, wear it alone for a natural, dewy look.

Start your day on a high note with Posy-tivity! This primer is the perfect addition to your makeup routine, providing hydration, a smooth base, and long-lasting makeup wear, all while nourishing your skin with essential vitamins and moisture.