Inspiration for the collection came from the husband of our founder @alena.monson and his parents who grew up in East Africa and regaled her with their childhood stories enjoying the wildlife in the beautiful parks around Arusha and Nairobi including the Serengeti National Park.
The cheetah continues to be in danger of extinction and Whats Up Beauty is committing to their protection and preservation by donating a portion of sales to the Serengeti Cheetah Project of Tanzania.