We poured our heart and soul into our Whats Up Beauty - Watch Me! Volumizing and Lengthening Mascara spending over 2 years in development and we know it will elevate your eye lash game. Our lash loving ingredients will have you wanting more and having a unique hybrid brush and a cruelty free formula will make this the last Mascara you'll ever need!

Effortlessly add volume, length, curl and definition to your lashes and let your eyes will come to life and radiate confidence! Our specially crafted clean formula was made without the known toxic and carcinogenic ingredients like Carbon Black, and designed to hold curl all day with no flaking.

The hybrid brush comes with both twisted wire bristles to load mascara and add volume and a silicone comb to define, add length and curl lashes. Our buildable Italian made formula also comes loaded with active ingredients Biotinoyl Tripeptide-1 and Panthenol (Vitamin B5), two lash conditioners to add nourishment, help promote hair growth and to create longer, fuller and stronger lashes.