Premium Makeup Brush
Handmade in Japan from Uncut & Undyed Goat Hair

Our brushes are handmade in Japan. Each one is crafted using traditional Japanese brush making techniques, with bristles that are extremely soft because they are made from uncut and undyed goat hair. Natural goat hair grips powder easily, lifting product from the pan and giving higher color payoff, better blending, and a smooth, non-patchy finish. Because we use uncut hair, each bristle keeps its fine soft tip and feels gentle against your skin. Some of our smaller brushes include a small amount of synthetic fiber for extra firmness and precision, marked on the top label. Like everything we make, our brushes are cruelty free, and no animals are raised or harmed for our brush hair. The handle is made from premium European hardwood, hornbeam or beech, from sustainably managed forests where harvested trees are replanted. The hair is glued inside a brass ferrule that is double crimped to the handle for longer durability. As with any natural hair brush, a little shedding is normal, especially in larger brushes. A quick tap before and after use takes care of loose hairs, and with proper care your brush will keep its shape and softness for years.

How To Care for Your Natural Hair Brush

All our brushes are ready to use straight from the packaging and there is no need to pre-wash the brush. After each use, make sure to tap off excess powder or wipe it on a soft tissue, cloth or towel. If you wipe the brush down consistently it will help reduce how often it needs to be washed. Do not rub the bristles too hard when you wipe as it will damage the hair and cause shedding, simply wipe gently in one direction. If you see product built up on the hair, it starts to smell or doesn't work as well as before then it is time to wash the brush.

Wash the brush in slightly warm water using a gentle soap, brush soap or baby shampoo. Wash the hair by squeezing it gently from the ferrule down to the tip of the hair, rinse thoroughly. Do not use cleansers with alcohol on a regular basis as it will increase shedding. Avoid using human hair products as regular shampoos (baby shampoo is fine) can be too harsh for the bristles and remove too much oil and make the hair more brittle. Using hair conditioner or fabric softener will make the hair too smooth and it won't pick up and blend powder very well.

When drying brushes gently squeeze the excess water with your fingers. Next, use a dry paper towel to remove as much water as possible and arrange the bristles with your fingers to the correct shape. Place the brush in a cup with bristles facing up to dry naturally, the hairs are securely glued and there is no need to worry about getting water in the ferrule. Avoid using a hair dryer or placing them in the sun.

Enjoy your beautiful new makeup brush from Whats Up Beauty!